Part 24: Dhanlaxmi Bank Ltd. — Credit Card Offerings

Dhanlaxmi Bank Ltd. is an old private sector bank headquartered in Kerala. They have a very conservative approach to retail lending and credit cards.

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🏦 Dhanlaxmi Bank’s Credit Card Strategy

Unlike many peers who rely on co-branding (like City Union or DCB), Dhanlaxmi Bank does issue its own proprietary credit card, most notably the Dhanlaxmi Bank Platinum Credit Card.

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💳 Do They Offer Lifetime Free Cards?

Yes, but with heavy caveats.

The Dhanlaxmi Bank Platinum Credit Card is marketed with a very appealing feature: No Joining Fee and No Annual Fee. It is technically a Lifetime Free (LTF) card.

The Catch: Why You Shouldn’t Get It

While the card is free, it is virtually useless for a modern consumer in 2026.

• Zero Reward Ecosystem: The card offers practically no reward points, no cashback, and no milestone benefits.
• No Lifestyle Perks: There is no airport lounge access, no movie ticket discounts, and no dining benefits.
• Strict Issuance: It is generally only issued to existing customers who maintain a strong relationship with the bank in its core operating regions (primarily South India).

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🎯 The TCS / Corporate Strategy

If you are a TCS employee, do not waste a CIBIL inquiry on this card.

Even if you want a basic, no-frills Lifetime Free card, the ICICI Platinum Chip Card or the Amazon Pay ICICI Card offers infinitely better tech support, app UI, and merchant EMI offers.

• Verdict: Ignore. A card being “Lifetime Free” is only valuable if the card actually provides a service or reward.

Next Part: 25 IDBI Bank Limited →

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